About Us
Nayaapaisaa.com, a finance advisory and funding solutions platform dedicated to simplifying structured lending for Indian businesses and professionals.
With deep expertise in unsecured business loans, LAP structuring, CGTMSE-backed funding, and leveraged equity modelling, we works closely with entrepreneurs and HNI clients to optimize borrowing strategies while maintaining healthy cash flows and risk balance.
Our approach combines capital efficiency, transparent interest structuring, and long-term return optimization frameworks.
we regularly shares insights on MSME funding gaps, credit cost optimization, structured finance strategy, and risk-managed leverage in India’s evolving lending ecosystem.
Our mission is to transform loan advisory from a transactional model into a strategic financial growth partnership. Business offers.
Founding Members
Mr. Girish Kumar Sharma (Founder)
Mr Girish Kumar Sharma is the Founder of nayaapaisaa.com, a finance advisory and funding solutions platform dedicated to simplifying structured lending for Indian businesses and professionals.
With deep expertise in unsecured business loans, LAP structuring, CGTMSE-backed funding, and leveraged equity modeling, he works closely with entrepreneurs and HNI clients to optimize borrowing strategies while maintaining healthy cash flows and risk balance.
His approach combines capital efficiency, transparent interest structuring (flat vs reducing), and long-term return optimization frameworks.
He regularly shares insights on MSME funding gaps, credit cost optimization, structured finance strategy, and risk-managed leverage in India’s evolving lending ecosystem.
His mission is to transform loan advisory from a transactional model into a strategic financial growth partnership.
Mrs. Momita Sharma (Co-Founder | Growth & Marketing Strategy)
Momita Sharma is the driving force behind the growth, brand positioning, and team development at Nayaapaisaa.com. With a strong focus on strategic marketing and performance-driven expansion, She specializes in building scalable teams and structured growth systems within the financial services ecosystem.
She brings expertise in team architecture, sales process optimization, digital positioning, and high-conversion communication frameworks. Her leadership philosophy centres around accountability, culture-building, and creating performance-oriented teams aligned with long-term brand vision.
Under her guidance, Nayaapaisaa.com has strengthened its market presence through structured marketing strategies, authority positioning, and client trust-building initiatives. She believes that sustainable business growth is achieved not just through capital deployment, but through disciplined execution, strategic messaging, and empowered teams.
Her mission is to build a resilient organization that combines financial intelligence with strategic marketing excellence.
Mr. Manish Yadav (Accounts / Financial Governance )
An expert in financial structuring and accounts management, capital planning, cash flow optimization, and compliance-driven advisory at Nayaapaisaa.com. His focus is on building transparent, disciplined, and growth-oriented financial frameworks for businesses and professionals.
Mr. BRIJESH SRIVASTAVA (Head – Client Acquisition & Relationship Management)
Head – Client Acquisition & Relationship Management
Mr. Brijesh Srivastava leads client acquisition strategy and relationship management at Nayaapaisaa.com, ensuring that every client engagement begins with trust and evolves into a long-term financial partnership.
With deep expertise in high-conversion communication, consultative selling, and structured onboarding processes, he specializes in identifying client needs, designing customized funding pathways, and delivering a seamless experience from first interaction to final disbursement.
Beyond acquisition, his focus lies in client retention, service excellence, and proactive relationship care. He believes that in financial advisory, credibility is built not just through approvals, but through consistent follow-ups, transparent communication, and long-term value delivery.
Under his leadership, the organization has developed a performance-driven acquisition model supported by strong service ethics and structured client engagement frameworks.
His mission is simple: build lasting financial relationships, not one-time transactions.